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When the PoP becomes an experience

Parte di te - Bausch+Lomb

How can the category management of an opticians’ store be revolutionised?

For the BioTrue contact lenses collection by Bausch+Lomb, latoC organised an in-store photo shoot, creating a complete integrated campaign around the event.
The creative idea was eyecatching: a natural body painting for a product inspired “by the biology of your eyes” that was transformed into an ADV, POP, and Incentive campaign.
Not just women.

Non solo donna.

Following the success of the version for women and to mark the launch of a new product for astigmatism, the campaign was also offered in a “for men” version, again with the magic touch of famous bodypainter Guido Daniele.

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