How can the category management of an opticians’ store be revolutionised?
For the BioTrue contact lenses collection by Bausch+Lomb, latoC organised an in-store photo shoot, creating a complete integrated campaign around the event.
The creative idea was eyecatching: a natural body painting for a product inspired “by the biology of your eyes” that was transformed into an ADV, POP, and Incentive campaign.
Not just women.