Put a young start-up that aims to innovate the treatment of patients suffering from aortic valve stenosis and join it with a concept agency like latoC, what comes out? A new idea of a company, which speaks of technology “with the heart”.
AorticLab introduces itself to the medical world with an unprecedented look that focuses on emotion, from the choice of colors, language, visual treatment to the new positioning concept video. An approach that develops on all the materials of the new corporate identity, starting from the study of the product naming, to the website, the commercial brochure and the technical functional videos.
A hybridization of technology and emotions that reaches the brains of professionals passing through their hearts.