A new way of working, where creativity and engagement are fundamental for organising “remote” events.
For the launch of a new medicine for Novo Nordisk, latoC designed and organised a format that put people in the limelight, bringing them together in a virtual meeting, with the added excitement of a team contest and brought alive by a wonderfully choreographic moment with professional trainers for a memorable team building activity.
We motivated the sales force with a team building activity that saw two teams engaged in a hot-air balloon building contest complete with final test flight.
The new medicine was presented to the audience of doctors in a two-day meeting hosted by Serena Dandini with the participation of Bebe Vio. A multimedia stage remotely linked the haematologists and sector professionals in a real “Webinar Show”.
LatoC in partnership with GlobalStudio.
