For the launch of the new Nissan JUKE, latoC developed a gamification project: customers are invited to play the role of an NIB Secret Agent (where NIB stands for Nissan Intelligence Bureau, the headquarters of the Nissan agents) to carry out a special mission, called JUKE ESCAPE MISSION. This online game platform is used to test, challenge by challenge, the new Nissan Intelligent Mobility features on a JUKE and, at the end, unlock a code to receive a prize.
But that’s not all!
The mission continues in dealers’ showrooms, developing with the new JUKE itself. Thanks to customised tablets, customers are invited to discover clues hidden on and inside the car, and solve the puzzles set by the mission.
The final result is unexpected and requires courage in abundance: a thrilling challenge of augmented reality, for which not everyone may feel prepared. But it’s the only way to become a true NIB Agent!