With Nissan, “amaze” is always the name of the game. And so, during the run-up to the final of the Champions League, we created an interactive 3D map to engage passers-by in a direct manner. The procedure, linked to the LEAF electric car, asked people to recharge the car by hitting some targets on the virtual animation on the facade of a building. Incredible!
In Milan, the wait for the big event is strong and Nissan organizes mini soccer fields 3vs3 in some strategic points of the city. Again, the strategic focus is on the LEAF. At each goal the machine recharges thanks to a sensor connected to the football goals!