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Opticians give a Masterclass

Occhio Pinocchio - Bausch+Lomb

SCHOOL PROJECT | CONTEST | EDUCATIONAL |

The goal of Baush+Lomb is clear: to communicate daily eyecare and hygiene to the younger generations. latoC decided to involve primary schools with games, educational materials, and the use of a top spokesperson: Pinocchio. But what makes this project truly exceptional is that it took opticians themselves into classrooms: a cycle of in-presence appointments to teach children about eye prevention.

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