Novo Nordisk launches a new product on the market, marking an important step in Diabetology. How can it be communicated internally?
Together with latoC, the convention transforms into a real performance, thanks to a group of circus performers of Kitomb and a unique team-building initiative. The distinct themes of the product become acrobatic challenges that employees are asked to overcome, first in workshops of athletic preparation and then in a special artistic performance for colleagues. A unique initiative that communicates the benefits of the product, while stimulating the culture of belonging to a team.