A new era is dawning in the fight against diabetes.
After years of research and vision, Novo Nordisk launches an innovative and revolutionary drug on the market that paves the way for new frontiers of treatment.
The presentation of the therapy within the company took place with a memorable event: 3 days in the spectacular setting of Venice. An intense experience that brought together and involved 350 people with an artistic show and a program of speeches, animations and exciting interactions to make people protagonists, even during the convivial moments of the aperitif and gala dinner.
A real roadshow to amplify the enthusiasm of the guests, who are back to meet after 3 years of forced absence. Team spirit was revitalized by a challenging team building in the Venetian streets, in direct contact with real Venetians.
The great success of the event and a new era both bear the signature of latoC.
La presentazione alla classe medica è raccontata con lo stile di latoC: 6 eventi in contemporanea in 6 straordinarie location italiane, dalla Lanterna di Fuksas a Roma alle sedi di Milano, Padova, Napoli, Gravina in Puglia e Palermo.
Una diretta ponte per collegare le sedi e rilanciare gli interventi sui casi clinici, tenuti da endocrinologi di fama internazionale e un’area interattiva, con installazioni e monitor per fare focus sul prodotto e sui pillar aziendali. Il tutto presentato da Serena Dandini e con la presenza di Neri Marcorè, ospite d’eccezione.
