Mylan wanted to start supporting children with cystic fibrosis and their parents. latoC came up with a fantasy world, belonging to Martino, which is packed with digital and real tools: from cartoons to personalised fairytale, from video-chats to the theatre therapy sessions to supply lots of useful advice on how to manage the condition in both practical and emotional terms. This comprehensive project involves the company itself, SIFC, LIFC and treatment centres.
1st place XXIII edition
GranPrix Relational Strategies
Fundraising category – Corporate Social Responsibility