Not just the same old summer advert. Sammontana wanted to increase sales of Coni 5 Stelle, so Lato C proposed an aggressive marketing strategy to win over customers and bartenders, encouraging a huge race towards the stars. The prizes revolved around a limited edition package with exclusive merchandising: beach towels, beach bags and sweaters labelled “Happiness” that became the new summer must-haves. And the result? Yummy satisfaction.
latoC in partnership with FPE for Sammontana.