latoC used the ingredient of emotions for the launch of a new line of products for dysphagic patients in care homes. The B2B was given a whole new flavour, just like the product pluses, respect for nature, food protocols, and innovative services proposed. The new website, the range image—with development starting from naming through logo to packaging—the product folder and all the tools for the Field Force modulate the concept of “nourishing with love”, because even a marketed product can have an ethical approach.
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