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A must-see series

Eyewear professionals - OXO

ADV | POP | SHOP EXPERIENCE | SOCIAL MEDIA |

LatoC updated 2020 communication for OXO with an ADV campaign inspired by the world of TV series. This is how TV seasons and promotional dynamics are transformed into press announcements and posters that conjure up cinema-style communication. Various topics are developed, also in decorating the retail outlets, which generate video content and harness the power of social media accounts, exploiting the ‘stories’ format.

LatoC thus reinvigorates the OXO brand look, to highlight the quality of the company’s opticians, those #professionistidellosguardo featured in the campaign.

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