This programme bears our signature. The first talent show dedicated to creativity – broadcast in the early evening slot on Deejay TV – where students from Milan Polytechnic challenge each other in pairs (copy-art) on company briefs and real brands. A way to make our customers the stars of a TV entertainment initiative as part of a non-conventional strategy that includes advertising spaces, special media plans, digital and social network marketing.
This talent show was presented by the young Diego Passoni from the Radio Deejay crew. He is known for his witty and smart presentation style.
AN EXTRAORDINARY JUDGE
The show’s jury included well-known figures in the world of Italian creativity, such as designer Fabio Novembre, called upon to evaluate the contestants’ ideas.