A contact lens with innovative technology that after many hours maintains 96% hydration and nourishes the eyes cannot be told to the sales force with an ordinary presentation.
For the ULTRA ONE DAY lenses by Bausch+Lomb latoC organizes a double event, in Rome and Milan, which plunges the opticians in a fluid blue atmosphere, recreating a perception of profound well-being, comfort and hydration on them.
A sensation facilitated by the choice of futuristic locations, the Fuksas Lantern in Rome and the Magna Pars in Milan, where the refraction of light appears like a sunbeam observed from the bottom of the water.
Solutions with a fluid scenographic impact help to reaffirm the ULTRA immersive concept, multiplying the already advanced value of the product technology. Because, you know, the most persuasive sellers are always the ones who fall in love with their product.