Barattolino is the first zero-impact ice cream in Italy. Sammontana wanted to communicate an important agreement with the Ministry of Environment, and together with Lato C launched a school project where children became sustainability ambassadors to adults. By collecting empty Barattolino ice cream tubs, the classes could win school equipment, and by colouring them could participate in a major competition to interpret their “dream for the future”!
latoC in partnership with FPE for Sammontana.
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