There’s the A series and plan B and then there’s the latoC side.
Everything is clearer on this side of the concept and every project becomes innovative, new and different. Why? Because we combine two perspectives – one that is rational and another that is creative, the other side.
In this way we keep our eyes firmly on the goal while thinking up new and creative paths to reach it.
Two hemispheres, two sides, working in unison: the customer and the agency.
And the result? Projects that excite, that people remember for a long time.
We firmly believe that at the centre of any strategy there are people and that at the centre of any person there are their emotions. This is the heart of our identity, we call it humanised vision. Creating experiences able to arouse emotions that grow the brands we work for, and us with them.
Our mission is to allow you to discover the latoC side of your brand and freeing up all its communication potential. Don’t be alarmed if in order to guide you we suggest branded content when you ask us for an advert, or an integrated project instead of a simple promo mechanism… It’s because we can’t help thinking: about you and your customers, so that in the end our communication projects can truly make a mark, with tangible results.
Our work always has a broader vision, which integrates various approaches and social media channels.
Every market has its own rules but we always find room for distinctive positioning of your brand. An aptitude for looking beyond that we also bring to internal company communication, because motivated collaborators are people who work better.
We are specialists in this approach, because we are convinced that the best way to get people talking about a brand is to experience it and tell its story in people’s everyday lives.
Our events all share the same goal: to make each experience highly interactive, to arouse emotions and become memorable.
We are proud of our therapeutic and educational CSR projects, in particular when we can contribute to a better quality of life and more sustainable vision of the future.
Daily experience on widely diverse markets is the best way to be influencers and react to a constantly evolving world.
A product experience that helps purchase motivation is for us fundamental for building a long-lasting relationship.
We rework scientific concept, building the storytelling of each activity, even when we offer projects with credits for doctors, health service operators and pharmacists.