L’obiettivo di Baush+Lomb è chiaro: comunicare prevenzione e igiene oculare quotidiana alle nuove generazioni. La risposta di latoC: coinvolgere le scuole primarie attraverso giochi, materiali educational, utilizzando un testimonial d’eccellenza: Pinocchio. Ma la vera eccezionalità del progetto è aver portato gli ottici in persona dentro le classi: un ciclo di appuntamenti in presenza per educare i più giovani alla prevenzione oculare.
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